Battlefield Hardline Release Campaign and Voice Recording Making-Of

Integrating German Rap-Star Kollegah as VO-Talent Gangster Boss in BF Hardline to excite new segments of players. Creating a HQ Trailer as announcement Creative-Video (maKINGof) to gain as much reach as possible (PR & Social). Also, including gamescom concert, press event with private concert and raffle with golden controller from the Making-Of video shoot for additional social reach.