BMW M5 reveal video and live event

A prestigious car manufacturer reveals the latest model of it’s supercar line at a games fair. That will never happen! Well, it actually did: The 2018 model of BMW M5 made it’s debut in EA’s Need For Speed Payback, and was therefore presented at gamescom 2017. BMW grabbed the chance to flirt with a young audience, and rain got to show that we can think big. No, huge, rather! Partnering with the well-known production company actionconcept, we created a breathtaking video that seamlessly transformed into a live presentation on stage.