Need for Speed x JP Performance Competition and video assets

For the release of the PC version of Need For Speed, we came up with a really great idea: Jean Pierre Kraemer, also known as “JP”, produced two videos for his popular YouTube channel “JP Performance”, in which he built a unique monster of a pc. After the second video was released, the pc was the price in a corresponding contest. The campaign was planned, and produced entirely by rain productions – and it was a complete success: EA’s contest servers couldn’t handle the user run!